In Focus is our new strategic marketing service that provides publishers with creative campaign solutions built upon extensive consumer insights and analysis. In Focus implements a unique series of tools and services that can be used to help support a variety of marketing issues, from branding and positioning to audience targeting and media planning. A dedicated marketing specialist will deliver actionable recommendations based on deep-dive analysis and will also be available to plan and execute campaigns on clients’ behalf. In Focus offers publishers a resource for building more informed marketing strategies, helping to maximize both time and budgets.

  • Audience targeting: Define where and how to reach a book’s existing readership

  • SEO to enhance book discoverability; discover new audience opportunities

  • Integrated marketing support for backlist and priority titles

  • Media planning at any budget

  • Social media campaigns and strategy development

  • Valuable branding and positioning support for internal publicity, editorial, and sales efforts

  • Detailed reporting and analysis

  • Offline consumer-targeted marketing

  • In-house ad design services

  • Customized consulting and training

  • Penguin Random House preferred vendor rates